6 Made in Milan Brand Museums

Fashion, the automotive industry, cocktails, design and football. These sectors are all essential to Milan’s identity and business community. And each is represented by a company based in the city with their own museum. Find out more about where you can learn about each company’s history and brand. all Made in Milano.

Bodice of embroidered garment1. Armani Silos: Fashionistas should head to this museum, focusing on 40 years of Armani fashion. Sections focus on different topics, including Stars, Daywear, Esotismi, Cromatismi and Luce. Come to browse 600 outfits and 200 accessories from Armani collections. Get an inside look at the designer’s aesthetic and how it has evolved over the years.
Address: Via Bergognone 40
Getting There: M2 Porta Genova
Opening Hours: Tues-Sat 11am-8pm; Thurs and Sat open till 10pm
Admission: €12

2. Fondazione Pirelli: The automotive industry in Northern Italy is world-famous, with brands based in Maranello (Ferrari), Torino (Fiat) and Sant’Agata Bolognese (Lamborghini). But most of these cars get their tires from a company based right here in Milano: Pirelli. To find out more about the history of the company and their communication materials, visit the foundation.
Address: Viale Sarca 222
Getting There: M5 Ponale
Opening Hours: Mon-Fri 9am-5pm; reservations required
Admission: Free

Stand with Campari logo3. Galleria Campari: A brand known around the world for its pre-dinner cocktails, Campari is also based in Milano. Check out their cool multimedia exhibit featuring their communication campaigns, especially from the belle epoque era. With 150 years of history, their image and design identity are still very relevant today.
Address: Via Gramsci 161, Sesto San Giovanni
Getting There: M1 Sesto 1 Maggio
Opening Hours: Tues-Fri: tours at 2pm, 3:30pm and 5pm; first and third Saturday of every month: tours at 10am, 11:30am, 2pm, 3:30pm and 5pm
Admission: Free

Façade of Kartell Museum4. Kartell Museo: Milano is known around the world as a design capital. As one of the most famous Italian design brands, Kartell’s museum does not disappoint. Located outside the city (so you’ll need to take a bus to get there), great collections of 8,000 objects, 5,000 designs and 15,000 photographs are available. You can learn more about the brand’s history, production, materials used, technology and communication strategies.
Address: Via delle Industrie 3, Noviglio
Getting There: Take the Rosate or Motta Visconti bus from the M2 Famagosta stop and get off at the Noviglio Santa Corinna stop
Opening Hours: Contact the museum to make a reservation
Admission: Free

Cup and exhibit from AC Milan museum5. Mondo Milan Museum: For soccer fans (and especially AC Milan fans), this is the museum for you. Learn all about the team’s history, spanning over 100 years, with a focus on famous players, trophies and memorabilia. There is currently a temporary exhibit included in the price focusing on the FIFA World Cup and how its made.
Address: Via Aldo Rossi 8
Getting There: M1 Lotto or M5 Portello
Opening Hours: 10am-7pm
Admission: €18 full price, €12 for Cuore Rossonero cardholders

6. Museo Branca: With a history dating back to 1845, Branca’s museum has been open since 2009. Located in the 1913 factory, it focuses on the brand’s advertising history and the production of the digestif. And if you want to find out even more, head to the Torre Branca (admission cost €5), designed by Gio Ponti and towering 108m above Parco Sempione.
Address: Via Resegone 2
Getting There: M3 Maciachini, Passante Lancetti
Opening Hours: Mon, Wed, Fri 10am-3pm; reservations required
Admission: Free

Milano Design Week 2014: 8-13 April

Porta Nuova lighting and skyscraperIl Salone del Mobile. The International Furniture Fair. Milan Design Week.  Fuorislone. If you’re in Milan around the second week of April, you’ll probably hear some or all of these terms, and you might wonder what it all means. Well, the answer is pretty simple: this week-long event is the largest interior design trade fair in the world and big names in the world of design from all over the world are welcomed in Milan. In addition, there are tons of side-events all over the city open to the general public at the same time. This is usually called Fuorisalone or just Design Week.

Salone sign on the street

The official Salone del Mobile trade fair event has been around since the early ’60s, and every year it seems to grow in scale and importance. The extra events around town have been happening almost as long as the Salone.

So, if you’re interested in design, cool trends or just seeing and meeting interesting, hip people from around the world, you have lots of options about how to participate in Milan’s Design Week 2014.

The map on the Fuorisalone website is very helpful, you can filter by topic or kind of event and you can find a place that’s convenient and/or close to where you are. Or you can download their app so you can have all the info on your mobile device. Of course, if you have friends who are already interested in one of the events, you don’t even need the online information!

To give you a general idea of where Fuorisalone events and showrooms are located, these are the main districts:

  • Via Tortona (over the bridge from Porta Genova) – this is the most famous place to hit up events
  • Brera – another big district
  • Lambrate – relatively new, but the area has a lot of options
  • Corso Como – new Porta Nuova area, simply a cool place to see some of Milan’s latest artchitecture
  • Sarpi Bridge – Milan’s Chinatown hosts a new group of events focused on Asia-inspired design

Some of the events require an invitation, so be aware of that possibility.

If you want to attend the actual trade fair, it’s open to the public on Saturday and Sunday 12 and 13 April only. Tickets cost:
€ 44.00 Ticket for Two
€ 49.00 Family ticket (valid for 2 adults + 1 child under 18)

See the official Salone website here and the Fuorisalone site here for more information.