6 Made in Milan Brand Museums

Fashion, the automotive industry, cocktails, design and football. These sectors are all essential to Milan’s identity and business community. And each is represented by a company based in the city with their own museum. Find out more about where you can learn about each company’s history and brand. all Made in Milano.

Bodice of embroidered garment1. Armani Silos: Fashionistas should head to this museum, focusing on 40 years of Armani fashion. Sections focus on different topics, including Stars, Daywear, Esotismi, Cromatismi and Luce. Come to browse 600 outfits and 200 accessories from Armani collections. Get an inside look at the designer’s aesthetic and how it has evolved over the years.
Address: Via Bergognone 40
Getting There: M2 Porta Genova
Opening Hours: Tues-Sat 11am-8pm; Thurs and Sat open till 10pm
Admission: €12

2. Fondazione Pirelli: The automotive industry in Northern Italy is world-famous, with brands based in Maranello (Ferrari), Torino (Fiat) and Sant’Agata Bolognese (Lamborghini). But most of these cars get their tires from a company based right here in Milano: Pirelli. To find out more about the history of the company and their communication materials, visit the foundation.
Address: Viale Sarca 222
Getting There: M5 Ponale
Opening Hours: Mon-Fri 9am-5pm; reservations required
Admission: Free

Stand with Campari logo3. Galleria Campari: A brand known around the world for its pre-dinner cocktails, Campari is also based in Milano. Check out their cool multimedia exhibit featuring their communication campaigns, especially from the belle epoque era. With 150 years of history, their image and design identity are still very relevant today.
Address: Via Gramsci 161, Sesto San Giovanni
Getting There: M1 Sesto 1 Maggio
Opening Hours: Tues-Fri: tours at 2pm, 3:30pm and 5pm; first and third Saturday of every month: tours at 10am, 11:30am, 2pm, 3:30pm and 5pm
Admission: Free

Façade of Kartell Museum4. Kartell Museo: Milano is known around the world as a design capital. As one of the most famous Italian design brands, Kartell’s museum does not disappoint. Located outside the city (so you’ll need to take a bus to get there), great collections of 8,000 objects, 5,000 designs and 15,000 photographs are available. You can learn more about the brand’s history, production, materials used, technology and communication strategies.
Address: Via delle Industrie 3, Noviglio
Getting There: Take the Rosate or Motta Visconti bus from the M2 Famagosta stop and get off at the Noviglio Santa Corinna stop
Opening Hours: Contact the museum to make a reservation
Admission: Free

Cup and exhibit from AC Milan museum5. Mondo Milan Museum: For soccer fans (and especially AC Milan fans), this is the museum for you. Learn all about the team’s history, spanning over 100 years, with a focus on famous players, trophies and memorabilia. There is currently a temporary exhibit included in the price focusing on the FIFA World Cup and how its made.
Address: Via Aldo Rossi 8
Getting There: M1 Lotto or M5 Portello
Opening Hours: 10am-7pm
Admission: €18 full price, €12 for Cuore Rossonero cardholders

6. Museo Branca: With a history dating back to 1845, Branca’s museum has been open since 2009. Located in the 1913 factory, it focuses on the brand’s advertising history and the production of the digestif. And if you want to find out even more, head to the Torre Branca (admission cost €5), designed by Gio Ponti and towering 108m above Parco Sempione.
Address: Via Resegone 2
Getting There: M3 Maciachini, Passante Lancetti
Opening Hours: Mon, Wed, Fri 10am-3pm; reservations required
Admission: Free

What’s Happening in Milano in September 2014

September is a time for new beginnings. Students come back to school classrooms and university lecture halls, workers filter back into town after spending a few weeks at the beach or in the mountains. And the city of Milano comes to life with tons of cool events, from music to film to soccer to fashion. To find out about the biggest fests and happenings, read on!

MiTo logoMITO Music Festival
4-21 September
A yearly event held in both Turin and Milan, this festival brings music to the streets and halls of the city. Mostly focused on classical music, there are also jazz performances and other events like lectures, book presentations and exhibits. A closing dance party is also on the program, set for 21 September, at the Mercedes-Benz Center Milano. Ticket prices are different for each event, and can be purchased online or before the performance, if available. Don’t miss it!

Milano Film Festival
4-14 September
This annual movie fest has feature films, shorts, animated flicks, events and movies for kids lots of other side events. Films are from all over the world so lots of languages are represented, check out their website for more info. Ticket prices range from €4-8 and can be purchased before each screening. It’s a must for film lovers and a great way to enjoy the outdoor venues as the Milanese return to the city after summer break!

AC Milan logoSerie A Soccer Games at San Siro
14, 20, 24 and 28 September
AC Milan or Inter fan? The Serie A tournament kicked off at the end of August, which means the city’s soccer stadium will be packed whenever a game is scheduled: they’re typically on Sunday evenings, though games can also be on Sunday afternoon or Saturday evening or the occasional Wednesday evening game. The next matches will be:
– Inter-Sassuolo, Sunday 14 September, 3:00pm
– Milan-Juventus, Saturday 20 September, 8:45pm
– Inter-Atalanta, Wednesday 24 September, 8:45pm
– Inter-Cagliari, Sunday 28 September, 3:00pm
AC Milan tickets can be purchased online, at a Banca Populare di Milano branch or the AC Milan offices, near Portello. Get more info on the team’s website. Inter tickets can be purchased online or at one of the many Best Union sales points located in Milano and around Italy. Get more info on the team’s website.

Fashion's Night Out logoVogue Fashion’s Night Out
16 September
This event was created by the world-famous fashion magazine in NYC in 2009. It gradually expanded to include other fashion capitals and now events are organized in tons of cities around the world. What can you expect if you’re out on the town on the 16th? Lots of people hanging out in designer shops after-hours, some freebies, limited edition items, a fun look at the fall/winter fashions and maybe some celebrity sightings. What’s not to love to kick off fashion week?

Milan Fashion Week
17-22 September
Each fall after New York Fashion Week and London Fashion Week, fashionistas head to Milano to see  lots of great designers sending their newest looks down the runway. If you’ve got an “in” with the fashion world, you might be able to snag in invite to one of the shows. If not, you’ll have to settle for people watching outside the venues or watching live or taped fashion shows on the jumbo screens scattered around town.

Remember When…

As study abroad students are finishing up their exams and packing up their things to either travel around the globe or head back home, it’s time to start thinking about what souvenirs you should bring home to friends or family, or keep as a memento of your time in Milano! Here’s a list of ideas. What are yours?

“I heart Milano” memorabilia – Whether you opt for the classic white t-shirt, a different color or a mug, pencil or keychain, this design has taken off in Milano too, like many other cities around the world since it was started in the ’70s in NYC.

Soccer jersey – For all the soccer fans out there, there are plenty of sports stores around town that sell popular jerseys for footballers from the two Milano teams, Inter and AC Milan. Just pick your favorite and wear it with pride!

Souvenir of Milano monument – With three icons to choose from – the Duomo, the La Scala opera house or Leonardo’s Last Supper – there are lots of little souvenirs for you to remember the city. Whether you choose a little statue of the Duomo to keep on your desk, a La Scala poster from the opera you attended or a book on Leonardo, the choices are endless.

Recipe notes – Italian food is renowned the world over, so why not put together some of your favorite recipes from your time in the bel paese? Ask some friends or just jot down a new way of cooking your favorite meal so you don’t forget. And maybe pass it along to some friends back home!

Italian foodstuffs – Italy is also well-known for its edible products, from olive oil, vinegar and saffron to chocolate (think Ferrero anything, gianduiotto or chocolate from Modica). Be sure to stock up on whatever you can’t get back home, and let your friends try something new.

Italian beverages – For anyone who enjoys having a drink every now and then, it’s not a bad idea to take home a memento from an excellent Italian vineyard. Wines with DOCG status (denominazione di origine controllata e garantita, the highest quality category for Italian wines) from Lombardy include Franciacorta, Oltrepò Pavese Metodo Classico, Valtellina Superiore, Sforzato di Valtellina and Moscato di Scanzo, but there are so many good wines from the region and all over Italy that it usually just depends on your own personal tastes when choosing the best bottle. And what’s more, there are also some delicious beer brands that are hard to find outside Milano. The classic brand Menabrea, made west of Milano in Biella, is just one example of a pretty high-quality brew. But remember, when flying you’ll have to check any luggage with these tasty liquids and be sure to pack with lots of padding!

Milano movies – Update your DVD collection with a few movies set in Milano. Here are just a few titles:

  • Che Bella Giornata (2011)
  • I Am Love (2009)
  • The International (2009)
  • Si può fare (2008)
  • Chiedimi se sono felice (2000)
  • Yesterday, Today and Tomorrow (1963)

Memorabilia from your alma mater – Last but not least, don’t forget to pick up something from the university that hosted you while abroad! Milanese universities (including Bocconi) have various items, like t-shirts, mugs, bags, pens, etc. at their book stores which you can get to show off your college spirit.

A Spectacular Evening for Milano’s Biggest Soccer Fans

Kicking off the new season, Milano’s soccer stadium is once again hosting a late-night out for sports fans, La Notte Bianca a San Siro. The 2 September event is held annually (the first notte bianca was held last year) and attracts supporters of both of Milano’s soccer teams, AC Milan and Inter. This year there will be events at both the stadium and the nearby hippodrome, the Ippodromo del Trotto e del Galoppo. For anyone who hasn’t visited this area – horses have a relatively small fan base, especially when compared to soccer’s huge popularity – it’s definitely worth a visit if only to see a replica of Leonardo’s horse. The story goes that Leonardo worked for years to make a larger-than-life statue only to have the completed work in clay destroyed in the 15th century. The reproduction in Milano was created based on Leonardo’s notes about his own statue that was lost. The 8-meter high bronze replica was created in 1999.

So what’s this event all about? Visitors will get access to a few great parts of the soccer stadium, like the San Siro Museum, loaded with Milan and Inter memorabilia, as well as some cool “backstage” areas of the stadium like the dressing rooms, VIP rooms and the top of the iconic towers to get a great view of the nighttime cityscape.

There will also be vendors set up, football tournaments and a treasure hunt (kids only though!), and Italian street and graffiti artists will be on hand embellishing the area with their designs, including a “Stadio Street Players” exhibition focusing on Milano’s two soccer teams.

Another cool part of last year’s event were the fireworks launched after nightfall, which will probably be repeated this year. And for the real night-owls attending, a disco party has been organized in the hippodrome for dancing till dawn.

The stadium and hippodrome will be open from 6pm to 3am this Friday, 2 September and tickets will be on sale 7-11pm directly at stadium entrance number 8. Ticket prices have been announced for this year yet, but they’ll probably be somewhere around €12, similar to last year’s tickets.