Keywords for Cracking the Expo Milano 2015 Code

With an area covering 1.1km² and over 140 countries involved, it’s no wonder the 2015 Expo has created something of its very own language. To help you navigate the event, we’ve put together a list of keywords that will guide your visit to the unique celebration that is the Expo!

Rendering of Decumano
Photo from Expo2015 website

Cardo – a 350m axis that is the central pathway for the Italian Pavilion. It runs north-south, as the term was originally used for the main road in this direction in ancient Roman cities. Find out more about it in the Cardo section of the Expo website.

Casa dell’Acqua – 32 free water kiosks where you can drink still or sparkling water, provided by Gruppo Cap.

Cascina Triulza – one of the many Expo pavilions, it’s an old farmhouse that’s been renovated for the event. It houses civil society organizations and focuses on sustainable food practices and part of the UN’s Zero Hunger Challenge installations. More information can be found in the Triulza section of the Expo website.

Cluster – there are 9 pavilions hosting multiple countries or regions, but focused on a particular food topic located throughout the site. These include: Rice, Cocoa and Chocolate, Coffee, Fruits and Legumes, Spices, Cereals and Tubers, Bio-Mediterraneum, Islands, Sea and Food and Arid Zones. Find out all about these areas on the Expo website.

Decumano – a term originally used in ancient Roman cities to describe the road running east-west, this is the main drag at the Expo site. Also called World Avenue, the street is 1.5km long and flanked by the national pavilions and clusters. It symbolizes the connection between where food is consumed (the city) and where food is produced (the countryside). More information is available in the Decumano section of the Expo website.

Expo – also known as the World’s Fair, World Exposition and Universal Exposition. These events are held every few years at a different location around the world and generally have a main theme that participating countries focus on in their pavilions. The first Expo was held in London in 1851.

Expo Gate and Castle
Photo from Expo2015 website

Expo Gate – a location in downtown Milan (in Piazza Castello) where information is available about the Expo and where you can also get tickets. It’s open every day from 10am to 8pm. More information is available on the Expo website.

Feeding the Planet, Energy for Life – this year’s official motto and theme for the Expo. Participants are asked to focus on food, farming, resources and culinary traditions. Read more about the theme on the Expo website.

Foody – the Expo’s mascot, loosely based on Giuseppe Arcimboldi’s portraits made of different kinds of food. Before the inauguration of the event, the mascot traveled around the world promoting the Expo. Now, there’s a Foody Parade two times a day along the Decumano at 11:30am and 4:00pm. Learn more in the Foody section of the Expo website.

Pavilion – exhibition area for participating countries, international organizations, civil society organizations and corporations. Each pavilion has been funded, built and managed by the participating partner and hosts itineraries, exhibits, events and food tastings. Find out all about the 96 pavilions on the Expo website.

Pavilion Zero – located right at the main entrance of the Expo, this is meant to be a general introduction to the site. It has a few cool exhibits focusing on the theme and it’s definitely worth a visit! Find out more on the Expo website.

People Mover – the name of the environmentally-friendly shuttle that is available to get around the Expo area. They run every 5-7 minutes in a clockwise direction around the area. If you need to get from one end of the Decumano to the other, you might want to think about using the bus!

Rho – the name of the city just outside the Milan city limits where the Expo site is located. Remember that because it’s in Rho, which is technically not Milan, public transport tickets cost more than travel within the city.

Thematic Area – these are pavilions that feature topic-based itineraries with a specific focus. The areas include: Pavilion Zero, Future Food District, Children’s Park, Biodiversity Park and Art & Food (the latter is not located at the Expo, but at the Triennale building). Get more info in the Thematic Areas section of the Expo website.

Tree of LifeAlbero della Vita in Italian, an installation designed by Expo Artistic Director, Marco Balich. The wood and steel structure is based on designs from the Renaissance. It’s located in the center of Lake Arena, next to the Italy Pavilion. You can periodic water shows in the fountains surrounding the tree. Word on the street is that the sculpture will be relocated to Piazza Loreto in Milan after the end of the Expo, but a final decision still hasn’t been made. Read more about the structure on the Italy Pavilion website.

Zero Hunger Challenge – a UN supported initiative that was launched in 2012 with the objective of allowing all people to have access to nutritious food. The UN has created 18 installations representing this challenge, located in various locations around the Expo site, instead of in one pavilion. Get more info about this topic in the dedicated section of the Expo website.

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