To all Bocconians and Milanese. As you are discovering the city of Milan you might want to save time and know what are the best places to go strolling in Milan. There are many nice places but let me tell you about one pleasant street: via Montenapoleone.
Via Montenapoleone is famous for its ready-to-wear fashion and jewelry shops. It is the most important street of the Milan Fashion District (the quadrilatero della moda). The street starts from Via Monforte (almost Piazza San Babila) and ends at Via dei Giardini. You’ll find many shops of very famous international fashion brands on both sides of the sidewalk along the entire street. Not only the shops are nice (quite expensive though) but even the sidewalk and the façades are pleasant.
Via Montenapoleone is regarded as one of the most important street in fashion, as Milan is recognized as one of the major fashion capitals in the world. Today, several of the world’s top fashion houses have their headquarters, major offices or large emporia in the street. Its equivalents in the world would be the “Rue du Faubourg-Saint-Honoré” in Paris, “Via Condotti” in Roma, “Bond Street” or “Oxford Street” in London, “Via dè Tornabuoni” in Florence and “Rodeo Drive” in Beverly Hills.
Here is the list of all the shops you will find: A. Testoni, Alberta Ferretti, Alberto Guardiani, Alexander Mcqueen, Alfieri & Saint John, Alviero Martini, Angelo Fusco, Aprica, Armani Collezioni, Armani Junior, Ars Rosa, Aspesi, Atelier Aimée, Audemars Piguet, Baldinini, Bally, Bottega Veneta, Etro, Fabi, Fedeli Red and Blue, Francesco Biasia, Fratelli Rossetti, Frette, G.Lorenzi, Gallia&Peter, Gastone Lucioli, Gavello, Geox, Gianmaria Buccellati, Gianni Accardi, Giorgetti Space, Giuseppe Zanotti, Gucci, Hogan, Iceberg, La Murrinan, La Perla, Larusmiani, Lorenz, Loro Piana, Louis Vuitton, Mancadori, Marano, Mariano Rubinacci, Mariella Burani, Mario Bucellati, Marni, Mastro Raphael, Malegari e Costa, Miss Sixty, Miu Miu, Montblanc, Mortarotti, Nara Camicie, Narciso Rodriguez, Nella Longari, Omega, Paul & Shark, Pederzani, Philosophy by Alberta Ferretti, Pianegonda, Pisa, Prada, Pucci, Ralph Lauren, Rocca Calderoni, Sabbadini, Salvatore Ferragamo, Sarli Couture, Sebastiani, Sergio Rossi, Silvano Lattanzi, Simonetta Ravizza, Spreafico, Tanino Crisci, Valentino, Venini, Versace, Vetrerie di Empoli, Vierre, Yves Saint Laurent.
Via Montenapoleone is famous today for its shops but it has been more than a shopping street. The street has an Ancient history: it traces the Roman city walls erected by Emperor Maximian. But more recently in 1783 a financial institution known as the Monte Camerale di Santa Teresa opened here in Palazzo Marliani, with the function of managing the public debt. In 1786 the street itself was named after the monte. But then the bank closed in 1796 band re-opened in 1804, when Milan became capital of the Napoleonic Italian Republic. Its present name comes from the great Emperor “Napoleon Bonaparte”: Via Montenapoleone.
In 2002 the Street Association start the project “Media” (viaMontenapoleone) including the Radio and the Portal. Their website gives you information concerning the new events taking place in the street, the shops in the street, etc…
Hoping you’ll have a nice time!